WORDS: Alex Caslano
With nearly 300,000 subscribers on Youtube as well as an army of followers on Facebook and Twitter, Eton Messy has quickly become one of the most important platforms to discover new electronic music over the last few years. Not just that, they’ve also helped launch careers, giving artists the exposure they need to break through to a bigger audience. Since Adam Englefield launched the Eton Messy YouTube channel in 2011 and was later joined by friends Charlie Wedd and Ed Byass, the brand has grown exponentially, taking in club nights, festivals and even a label. But it’s not just their deft use of social media which has bolstered their success; it’s a keen ear for new music – something which has arguably influenced mainstream trends and pushed feel-good house into the charts.
This Friday, Eton Messy will host a showcase of some of the most promising talent to feature on the channel, bringing Just Kiddin, Karma Kid and Blonde to The Arches, where they will also be joined by Bondax, TCTS and Kidnap Kid. Ahead of the event we tracked down Eton Messy label manager, A&R and DJ, Charlie Wedd, to get his predictions on who will be racking up plays in 2015:
“Last year we launched our Eton Messy Sessions series with FKJ which involves an artist perform two songs of their choice live. FKJ set such a high standard that it hasn't gone unnoticed. We have been supporters of this guy for a while and feel it is now time for him to shine.”
“Someone who has been bubbling up for a few years now, but towards the end of last year he had a solid release on PMR Beats which has been a staple in our DJ sets ever since. We would love to see more from him this year.”
3/ THE GOLDEN BOY
“TGB has just dropped a huge remix of Aaron Smith's ‘Dancin’ which we hosted on the EM channel. Last year saw him deliver another free download for us which took the internet by storm and even gained support from Skream on his Radio 1 show. There are rumours of a big release coming from him in the next couple of months so keep your eyes/ears peeled.”
“This guy is a super fresh artist and relatively unknown but shows all the early signs of the potential to take things all the way. It will be interesting to see where he goes this year and is our hot tip for 2015.”