Quickie: Introducing Rubix
QUICKIE: Introducing Rubix
“Students can’t afford to see big name DJs on a weekend, so we’re trying to bridge the gap between cheaper, student alternatives and great events.” When put so matter-of-factly it almost seems simple, but as any number of promoters in Glasgow will tell you, launching your own club night (especially during the week) is tricky business. Not so for Rubix. Bursting onto the scene back in March with a mission to bring bass music back to the masses, they managed to not only fill the Sub Club, but almost hit capacity. Not bad considering it was their first night and all six of them are still at Uni.
Promoting what they describe as a ‘new sound’ from an accessible angle, Rubix are very conscious of their mid-week market. With a predominantly student crowd it is of course important to keep things cheap, but that should by no means compromise quality. With such names as Eliphino and Bondax completing their line up, the guys are clearly switched on – probably helped by being students themselves. Tomorrow night they return for their third party featuring R&S regular Pariah and genre-morphing House-head Hackman. With nearly 350 people attending on Facebook and two hugely successful parties under their belt already, they may just be on to something…
Check out our interview with the Rubix guys below as well as tunes from both Pariah and Hackman:
Synth: Let’s start by discussing your first party back in March. You got an absolutely incredible turnout for it, how did it feel to see the Sub Club so busy on your first event and what would you attribute that to?
Rubix: Excited but relieved. To see people having a really good time was so satisfying. We were pleased to see our hard work paid off. We’ve been trying to offer something new to the Sub Club crowd – it was a bit of a struggle to find a new act to bring to the Glasgow scene! Seeing the crowd’s reaction to Bondax was great.
Synth: Guests so far have included Arkist, Eliphino and as you mentioned, Bondax, what sound would you say you promote at Rubix, and with your previous two parties being on a Thursday, do you think your popularity is indicative of students wising up a bit musically?
Rubix: We’re promoting a new sound that’s emerging from a scene that is quite accessible. Anyone can produce music now and draw inspiration from DJs they’ve seen, there’s a real punk ethic to it. As far as ‘wising up musically’, there was little else in Glasgow for students that offer what we do. Students can’t afford to see big name DJs on a weekend, so we’re trying to bridge the gap between cheaper, student alternatives and great events. It’s not the students that are wising up, the interest has always been there but the events are quite few and far between. We’re trying to solve this.
Rubix launch party with Arkist & Bondax: sweaty
Synth: Can you tell us a little about how Rubix started and what your intentions were in establishing the night? We hear you’ve also got something going on in Newcastle; did you launch both events in tandem?
Rubix: Rubix came to life in Newcastle and we made the decision to bring it further up north following the great reception it had with the North-East crowd. Being students of Glasgow ourselves, we felt that there was scope to bring Rubix to the city. Its prior establishment in Newcastle has been really helpful in building our identity. Everyone involved in Rubix has both a similar music taste and a great passion for bringing new and original music to a forward-thinking crowd.
Synth: Finally, this week you return for your third party at the Sub Club with Pariah and Hackman. What should punters be expecting from your guests and the night in general?
Rubix: Expect two dynamic sets from young and exciting producers, renowned for their energetic and versatile DJing, supported by a groovy 2 hour house set from Glasgow’s brilliant Point to C. If the last two parties are anything to go by, we can expect a good atmosphere, cheap drinks and lots of dancing.
Rubix returns tomorrow night at the Sub Club with Pariah, Hackman & Point To C. Tickets are £5 advanced or £6/7 on the door.
Rubix on Facebook
Related article: Rubix Launch Party Review